Who we are

A passionate team who share a vision and set of values to influence how learning is percieved in the corporate landscape, to upskill their employees and drive learning .

Our Leadership

Mohamed Bastaki

Founder & Managing Director

A Digital Enthusiast, with over 11 years of hands-on experience in the media and web industry. Mohamed founded this company in 2013 with the sole purpose of transforming how we do business in the Middle East through technology and learning.


Ahmed Faraj

Co-Founder& Managing Partner

A competent entrepreneur with nearly 10 years of experience in Learning & Development, eLearning, Coaching, with a passion for Human Capital Development. Ahmed also got added talents in Product Development, Business Development, and Client Relationship Management.


Danya Rabah

Operations Manager

Danya provides a level of organization and has a meticulous eye for detail when it comes to business functioning and delivering projects. Using proven methods and cutting-edge technologies, Danya successfully streamlines operations and helps to increase productivity.